FORWARD MOVES

Trusted by 500+ coaches across Australia

Build a coaching
business that
actually grows.

From content to conversions, we help fitness coaches attract better clients, simplify their systems, and scale with structure.

Find Your Plan Book A Call

Watch: 90-sec Intro

See how it works

2026

Join the Forward Moves community

A private Facebook group of fitness and health coaches building real businesses.

Coaches worked with

500+

Businesses grown

200+

Years experience

6yr

Australia's leading

Fitness Business Specialists

Trusted by

The Real Reason

Most coaches aren't stuck
because they lack effort.
They're stuck because there's no structure behind what they're doing.

See How We Help

Most coaches today

Posting without a plan

Selling without a system

Trying to grow without clear direction

Doing everything on their own

That's Where We Come In

Turn content into clients. Systems into structure. Effort into momentum.

We help you build a coaching business that runs — not one that runs you.

How We Help

How we help
you grow

We help you build a coaching business that runs — not one that runs you.

Clarity

Know exactly what to post, what to sell, and how to position yourself.

Structure

Build systems that support your growth — not ones that slow you down.

business-coaches

Support

Guidance, feedback and direction from people who actually understand your industry.

Momentum

Consistent growth without burning out or second-guessing every move.

What we help you do

Where you're at now

What we help you do

Posting without a plan

Content strategy that converts

Selling without a system

Simple sales process that books clients

Inconsistent enquiries

Consistent lead flow you can rely on

Guessing what to focus on

Clear direction for your next move

Doing everything yourself

Ongoing support and expert guidance

This is the shift that changes
everything in your business.

Real client results

Real coaches.
Real growth.

Watch the stories, wins and shifts from fitness coaches who stopped guessing and started building with structure.

Emma Combs — Emspired Coaching

"I landed 15 clients in a month — same me, same qualifications, same business, just better messaging."

Lifestyle Coach & Nutritionist

Steph Smith — Nurtured By Steph

"Within seconds they've set me an amazing content plan for the next month — it just takes all the brain power out of it."

Online Nutritionist & Fitness Coach for Mums

Elitsa — Better Self

"Following a social media plan designed by experts who know what they're doing makes all the difference."

Nutrition & Wellbeing

Madi Brown — MBPT Nutrition

"Since signing on to the Business Program, I have doubled my clientele."

Postnatal & Nutrition Coach

Callan — Calories By Callan

"I've already signed up four new clients. I'm generating more leads, and my marketing finally feels structured."

Sports Nutritionist & Fitness Coach

Ruth — Inspired By Nutrition

"I know exactly what I'm doing. I know exactly why I'm doing it. And my content has improved out of sight."

Nutritionist & Personal Trainer

Client Results

Real numbers. Real growth.

Screenshots and receipts from coaches who followed the system.

I will be forever thankful and will talk you up forever. I don't know if you realise how much this means to me. Thank you ❤️❤️❤️❤️❤️

7:56 am

Sales

Avg weekly sales

$3,225

This week vs last

$132 ▲

W4W12W6M

+ 20 Clients in Just 8 Weeks

Jan was 22 enquiries | 16 onboarded
Feb was 13 enquiries | 9 onboarded
March is 16 enquiries | 13 onboarded

3:34 pm

51 enquiries → 38 onboarded

Jan was 22 enquiries

|

16 onboarded

Feb was 13 enquiries

|

9 onboarded

March is 16 enquiries

|

13 onboarded

+ 28 Clients in 3 Months

I actually just had to manually calculate cause I thought it was wrong

2:03 pm

Had to manually calculate, thought it was wrong

Total Revenue

$35,358

in selected period

$35K+ in Client Sales

YOU

Did we triple revenue in 3 months?

Monthly Income

January

55

$27,761

February

66

$26,449

March

78

$35,358

+ 8K Growth in one month

Membership Options

Two tiers. One clear path forward.

Whether you want structure and consistency, or full strategic support — choose the level that fits where you're at.

Standard

Social Media & Marketing

Your structured growth system. For coaches who want clarity, direction, and consistency without overcomplicating their business.

$256 AUD / week

Paid monthly · 4 month lock in

What's included

Daily CEO ChecklistKnow exactly what to focus on each day — no more guessing
Plug-and-Post Content SystemStrategic social media ideas + a rolling content calendar
High-Converting TemplatesSocial posts, captions, recipe frameworks and ebook structures
Weekly Group Strategy Calls2× live coaching on what's working right now
Built-In AccountabilityCommunity group with weekly accountability check-ins

Get started with Standard

Most Popular

Premium

Business, Social Media & Marketing

Your personalised growth engine. For coaches ready to scale with strategic support and smarter decision-making.

$306 AUD / week

Paid monthly · 4 month lock in

Everything in Standard, plus:

Monthly 1:1 Strategy CallDeep-dive to review performance and refine your next moves
Personalised Growth RoadmapTailored daily and weekly focuses aligned to your revenue stage
Performance-Based Smart SuggestionsRecommendations based on your metrics — retention, leads, revenue
Strategic Content PlansCustom content direction mapped to your positioning & offers
Direct Coach AccessOngoing support chat between calls for momentum
Weekly Group Coaching Call with AshShare wins and losses live — what's working vs. what's not

Book a strategy call

Included in membership

Weekly Group
Coaching Calls

We've partnered with industry experts to deliver live calls on all the topics that actually move your business forward — every single month.

Weekly strategy call with Ash — Premium members only

Paid Ads

Steph - FM

What ads are working, what's dating, and exactly how to set them up for your coaching business.

Mindset

Elin Grandstand

Address the mindset blocks holding you back — tools and strategies to shift your thinking and grow.

Accounting

Jordan — Fitbooks

Exactly what to do each month to take control of your accounts and stop bleeding money.

Sales

Anna

Submit your DMs and sales calls — receive live feedback on exactly how to convert your leads.

Optional Extras

Add-Ons

Deep-dive sessions you can bolt on at any time.

Sales Consult

Submit your sales calls and DMs to our sales rep and receive direct feedback to sharpen your conversions.

Accounting Consult

A deep dive with Jordan to find exactly where you're bleeding money and how to clean it up fast.

Content & Marketing Audit

Full audit of your social media and marketing — a complete breakdown of your branding and messaging.

6 Month Plan Mapped

All of the above, plus a full 6-month plan mapped out to leverage every area of your business with ease.

*2.5% Stripe surcharge applies per transaction

Take the next step

Let's find what actually works
for your business.

Every coach is at a different stage. Choose the call that fits where you're at — we'll map the path forward together.

ash-keira

Standard

Book your Standard strategy call.

Chat with our team about the Standard plan and how it can bring clarity, structure and consistent growth to your coaching business.

30 min call Strategy team Online via Zoom

ash-walking

Premium

Book your Premium strategy call.

Speak to our team about the Premium plan and how we can help you scale with smarter systems and strategic support.

45 min call Strategy team Online via Zoom

Frequently asked

Questions, answered.

Everything you need to know before booking a call. Still have questions? Reach out anytime.

Forward Moves is built specifically for fitness, health and nutrition coaches who are ready to scale their business with structure, strategy and support. Whether you're at $5K/month or $30K/month, we have a tier that fits where you're at.

Standard gives you the full content system, group strategy calls, templates and accountability. Premium adds 1:1 strategy calls, personalised growth roadmaps, direct coach access and a weekly group call with Ash. Premium is for coaches scaling past $20K/month.

Both Standard and Premium memberships are a 4-month minimum commitment, paid monthly. This is the timeframe needed to genuinely move the needle on your business — quick fixes don't compound.

No. We work with coaches at every stage — from those just starting out to coaches scaling past six figures. Standard is ideal if you're building consistency. Premium is best when you're scaling.

A relaxed conversation about where your business is now, where you want to go, and what's standing in the way. We'll map out the best next step — no pressure, no pitch.

Yes — many coaches start on Standard and upgrade once they're ready for personalised strategy. You can switch tiers at any point during your membership.

Still got questions?