About Us

A team of dedicated business growth experts across the areas of marketing and operations specialising in fitness businesses.

The team at Forward Moves provide marketing, operational and creative solutions to time-poor coaches trying to navigate the rapidly changing online landscape.

We complement a coach’s journey by providing business solutions that include scalable systems, standout branding, business consultation, and an exceptional customer experience.

We assist coaches by offering an easier alternative to their marketing and customer experience efforts, delivering assets tailored to the coaching market in turn boosting their business performance.

Meet Ash

Ashley Robertson is the driving force behind the rapid growth of Forward Moves. Leaving the security of her career in 2021, Ash dived right into launching her own business.

Throughout the past 3 years, Ashley has navigated, innovated and pivoted Forward Moves from a virtual administration side hustle to a marketing consultation and tech development business.

Alongside managing and nurturing the careers of 6 staff, Ashley has been responsive and agile to community requests, using her community to navigate business growth and decisions.

Using her findings of the industry, Ashley is the brain behind an industry-changing tech experience utilising AI to solve common problems in the fitness business industry.

  • Ash

    Managing Director

  • Keira

    Creatives Manager

  • Lisa

    Membership Coordinator

  • Rae

    Graphic Designer

  • Kelsey

    Design Assistant

  • Maddi

    Marketing Coordinator

  • Taylah

    Creatives Assistant

  • Starr

    Social Media Strategist

  • Kali Mae

    Chief Hapiness Officer