September 2026 EDM Templates

Hey [Client Name],

Be honest, does the idea of the next 12 weeks feel exciting one minute and a little overwhelming the next? That's normal. Signing up for a challenge is easy. Not knowing what those 12 weeks actually look like, day to day, is what makes people nervous before they've even started.

You start filling in the blanks yourself, and that's usually where the doubt creeps in. You're not going into this next challenge blind. You're going to know exactly what to expect, week by week, before we even kick off. No guessing, no surprises halfway through.

More soon.

Coach's Name

Hey [Client Name],

Most people think a challenge lives or dies on the training. It doesn't. It's the stuff around it, staying consistent when week 4 feels harder than week 1, not knowing if you're "doing it right," losing momentum somewhere in the middle when the excitement of day one has worn off but the finish line's still a long way away.

None of that means you're failing. It just means you need something small to focus on outside the gym too, not just inside it. Something that keeps you engaged even on the days training alone doesn't feel like enough.

That's exactly what we're building into this next challenge.

More soon.

Coach's Name

Hey [Client Name],

It's tempting to think you'll figure out the routine, the tracking and the rituals once this next challenge actually starts. Sounds fine in theory. But that's usually how people end up in week three still not sure what they're supposed to be doing outside their sessions.

Momentum they could've had from day one gets lost catching up, and by the time it clicks, half the challenge is already behind them. Knowing what's coming before it starts is what actually makes the difference.

That's exactly why we're sending through everything you need before day one, so you're not spending week three figuring out what you could've known from the start.

Coach's Name

Hey [Client Name],

Two people can do the exact same 12 week challenge and walk away with completely different results. One knows the timeline, what's expected each week, and has something small to focus on outside training. The other is guessing week to week, unsure if they're on track, second-guessing whether what they're doing is even the right thing.

Same program. Same coach. Different experience entirely. We're making sure you're the first one, not the second, in this next challenge.

Coach's Name

Hey [Client Name],

I used to think the best way to start a challenge was to just start. Get into the training, figure the rest out along the way, sort the details as they come up. That mindset didn't survive watching good clients lose steam by week 3, not because the program wasn't working, but because they never really knew what the next 12 weeks looked like. They were training hard and still felt lost.

These days I make sure every client going into this next challenge knows the full picture before day one. What to expect, what's coming, what to focus on each stretch of the way. It's not about overcomplicating things. It's about giving you one less thing to guess at, so you can just focus on showing up and doing the work.

Coach's Name

Hey [Client Name],

I want to explain something I care about a lot in this next challenge. Training and nutrition matter, obviously, they're the backbone of everything. But the weeks people actually stick with something are the ones where there's a small win to focus on outside the gym too, better sleep, more steps, a moment of reflection at the end of the week.

That's why every week of this next challenge has a simple ritual attached. Nothing intense, nothing that adds to your plate. Just something to build momentum on the days training alone can't carry you.

Coach's Name

Hey [Client Name],

If I had to pick the point where most people either push through or quietly check out of a challenge, it's the middle few weeks. The excitement of week one has worn off. The finish line's not close enough to feel real yet. It's the point where a lot of people go quiet, not because they've given up, but because nobody checked in and gave them a reason to keep going.

That's exactly where a small reset, a habit, a reflection point, matters most. It's why we've built midpoint check-ins into this next challenge. Not to add pressure, just to keep you connected to why you started in the first place.

Coach's Name

Hey [Client Name],

Here's something people don't expect. What you'll need to focus on in week one of this next challenge isn't what you'll need in week ten. Early on, it's about building the habit, showing up, getting consistent even when it's unfamiliar. Later, it's about pushing benchmarks, noticing what's changed since day one, and finishing strong instead of just coasting to the end.

That's why the weekly focus shifts as the 12 weeks go on. You're not doing the same thing the whole way through, you're building on it, stage by stage, so week twelve looks nothing like week one.

Coach's Name

Hey [Client Name],

Before we kick off [Challenge Name], here's everything you need to feel ready for the 12 weeks ahead.

👉 Your Pre-Launch Info Pack

Inside, you'll find:
➡ the full challenge timeline, so you know what's coming and when
➡ what to expect week to week, not just on day one
➡ a simple weekly ritual to focus on outside your training and nutrition plan

The goal isn't to add more to your plate. It's to make sure nothing catches you off guard along the way, all the way through to the finale, so you can spend your energy on the work instead of the guesswork.

👉 <Insert Pack Link>

Can't wait to get started with you.

Coach's Name

Hey [Client Name],

Most people open the [Challenge Name] pack expecting the timeline to be the part they lean on most.

What actually gets used the most is the weekly ritual tracker, the small habit each week that keeps you engaged even on the days training feels routine or motivation isn't quite there.

Makes sense really. The program covers the big stuff, training and nutrition. This covers everything in between, the part that actually keeps people showing up week after week.

👉 <Insert Pack Link>

Coach's Name

Hey [Client Name],

The whole point of this pack was simple. You shouldn't feel like you're figuring out [Challenge Name] on your own.

But knowing the plan is only half of it. The other half is having someone in your corner adjusting things as you go, keeping you accountable on the weeks that feel harder, and helping when things don't go exactly to plan, because they won't every single week.

That's exactly what I'm here for over the next 12 weeks. Let's make it count.

Coach's Name

Hey [Client Name],

A few wins from past [Challenge Name] rounds stood out to me.

One client said just knowing the full 12 week timeline upfront took away the anxiety of "what's next," and made it so much easier to stay consistent, even in the weeks that felt harder than usual.

Another said the weekly ritual, something as simple as a sleep or hydration focus, was what kept her engaged in the weeks the training alone felt repetitive and easy to coast through.

One client said knowing there was a finale to work toward, not just an end date, gave her something to actually look forward to in the last few weeks.

One client credited the midpoint check-in with helping her push through the hardest stretch of the challenge, right when she almost lost momentum for good.

None of it was dramatic. Just small structure, applied consistently, week after week.

Excited to see what this next challenge does for you.

Coach's Name