12 Templates Β· Ready to send

August 2026 EDM Templates

12 ready-to-send emails. Here's how to use them:

  1. 1
    Add your name once. Type your name in the box below β€” your signature will auto-fill on all 12 emails.
  2. 2
    Find the email you want to send. Scroll down and pick the one that fits your situation.
  3. 3
    Click "Copy". This copies the full email text to your clipboard.
  4. 4
    Paste and send. Open your email app, paste it in, add the recipient, and hit send.
Auto-fills the signature in every email body. Saved in this browser so you don't have to type it next month.

Placeholder guide

[Client Name] filled by your email tool
Coach's Name auto-filled from above
<Insert Link> replace with your link

Problem-based

4 emails Winter motivation dips, guilt spirals & cold mornings
Subject line
AYour motivation isn't broken, it's just winter
Preview text
AThis happens to almost everyone right now, not just you.
Email body
No placeholders to fill β€” just add your name and copy.
Hey [Client Name],

Be honest, has training felt harder to show up for the last couple of weeks?

You're not alone, and it's not really about willpower.

Shorter days, colder mornings, and routines that get disrupted all pull motivation down this time of year. It's biology, not laziness.

So if you've been feeling flat, that's not a red flag. It's just winter doing what winter does.

That's exactly why this month inside coaching we're focusing on:
πŸ‘‰ small, consistent wins over big pushes
πŸ‘‰ showing up even on the low-energy days
πŸ‘‰ what "enough" actually looks like in winter
πŸ‘‰ not letting one off day spiral into a lost month

Because the goal right now isn't more effort. It's steady effort.

More soon.

Coach's Name
Subject line
AThe guilt spiral of "I've fallen off"
Preview text
AOne skipped session doesn't mean starting over.
Email body
No placeholders to fill β€” just add your name and copy.
Hey [Client Name],

You miss one session. Then a few days pass. Then it's "well, I've already fallen off, may as well wait until next week."

Sound familiar?

That spiral does more damage than the missed session ever did.

Here's the truth: one skipped workout is nothing. It's what you do the next day that actually matters.

Not a full reset. Not "starting over Monday." Just showing up to the next thing on the list, imperfectly if needed.

Low and slow beats all-or-nothing, especially in winter.

Coach's Name
Subject line
ACold mornings are winning right now
Preview text
AAnd that's more common than you'd think.
Email body
No placeholders to fill β€” just add your name and copy.
Hey [Client Name],

Warm bed. Dark outside. Alarm goes off and every part of you says no.

Right now, a lot of people are losing that fight most mornings.

Here's what actually helps: it's rarely about "trying harder" to get up. It's about lowering the bar for what counts.

A 20 minute session still counts. A lighter session still counts. Showing up half-asleep and going through the motions still counts.

The version of training that survives winter is the one that doesn't need perfect conditions to happen.

Coach's Name
Subject line
AYou're not lazy, you're just cold and tired
Preview text
AThere's a difference, and it matters.
Email body
No placeholders to fill β€” just add your name and copy.
Hey [Client Name],

If you've been a bit harder on yourself lately, here's something worth sitting with.

Lower energy in winter isn't a character issue. Less daylight affects mood and motivation for almost everyone. Cold weather naturally reduces the amount you move day to day without even trying.

None of that is you "losing discipline." It's just the season.

The fix isn't guilt. It's adjusting the approach, not the goal, until the days get longer again.

Coach's Name

Founder-based

4 emails Personal philosophy & behind-the-scenes
Subject line
AWhy I stopped chasing intensity in winter
Preview text
ASteady effort wins this time of year anyway.
Email body
No placeholders to fill β€” just add your name and copy.
Hey [Client Name],

A few years ago I used to push just as hard in July as I did in January. Same intensity, same expectations, all year round.

It didn't work. I'd burn out by August, then spend September trying to climb back out of a hole I dug myself.

These days I train lighter through winter on purpose. Less intensity, more consistency. It feels like less, but it adds up to more by the time spring rolls around.

Not doing less because you have to. Doing less on purpose, so you can actually keep doing it.

Coach's Name
Subject line
AWhy slower actually works better right now
Preview text
AIt's not just a nice idea.
Email body
No placeholders to fill β€” just add your name and copy.
Hey [Client Name],

I want to explain something I believe pretty strongly this time of year.

It's not about doing the bare minimum. It's about matching your effort to the season instead of fighting it.

Think about how a slow cooker works. Low heat over hours breaks things down better than a blast of high heat ever could. Training and eating well work the same way. Small, steady input, repeated for months, beats short bursts of intensity every time.

Winter is the season this shows up the most. Not because the goal changes, but because the method has to.

Coach's Name
Subject line
AMy actual winter routine (not the highlight reel)
Preview text
ALess than you'd think.
Email body
No placeholders to fill β€” just add your name and copy.
Hey [Client Name],

People assume coaches have some flawless winter routine. Mine's pretty boring, honestly.

Shorter sessions some weeks. A walk instead of a workout on the days I genuinely can't find the energy. Meals that are warm and easy rather than anything impressive.

What I don't do is disappear for a week and then try to make up for it with something dramatic.

Same small things, repeated, all winter. That's really the whole strategy.

Coach's Name
Subject line
AConsistency beats intensity, every single time
Preview text
AEspecially this time of year.
Email body
No placeholders to fill β€” just add your name and copy.
Hey [Client Name],

If I had to boil down everything I believe about training into one line, it's this: consistency beats intensity, always.

Not because intensity doesn't matter. It does, in the right season. But in winter, chasing intensity you can't sustain usually costs you more than it gives back.

The people who come out the other side of winter still on track aren't the ones who trained the hardest in July. They're the ones who kept showing up, at whatever intensity that took, right through the quiet months.

That's the whole bet we're making this winter.

Coach's Name

Opt-in sequence Β· Beat the Winter Slump Checklist

3 emails Lead nurture for new sign-ups
Subject line
AYour winter guide is ready πŸ‘€
Preview text
ABeat the Winter Slump Checklist.
Email body
Replace the guide download link before sending.
Hey [Client Name],

This month's resource has officially landed.

πŸ‘‰ Beat the Winter Slump: Your Consistency Checklist

Inside, we break down:
➑ why motivation dips in winter (and why that's normal)
➑ a Movement checklist for low-energy days
➑ a Nutrition checklist for staying on track without restriction
➑ a Mindset checklist for talking to yourself better this season
➑ an Environment checklist so the easy choice is the default choice

The goal isn't to do more. It's to pick one small area and stay consistent with it.

πŸ‘‰ <Insert Guide Link>

Let me know which checklist you're starting with.

Coach's Name
Subject line
AThe part of the checklist people use most
Preview text
AIt's not the one you'd expect.
Email body
Replace the guide link before sending.
Hey [Client Name],

Most people open the Winter Slump Checklist expecting the Movement section to be the one they lean on.

What actually gets used the most is the Mindset checklist.

Things like "expect motivation to dip, it's normal" and "don't wait for the right mood to start" hit differently once it's actually written down in front of you.

Turns out half the winter slump is physical. The other half is just how you're talking to yourself about it.

πŸ‘‰ <Insert Guide Link>

Coach's Name
Subject line
AIf the checklist made this month feel easier…
Preview text
AImagine that across the rest of winter.
Email body
Replace the booking link before sending.
Hey [Client Name],

The whole idea behind this month's checklist was simple. Pick one area, stay consistent, don't overhaul everything at once.

Because most people already know what they should be doing. That's rarely the actual problem.

The problem is usually:
➑ no plan for the low-energy days
➑ all-or-nothing thinking after one missed session
➑ trying to do everything at once instead of one thing well

That's where coaching helps. Not more rules. Just help building the version of consistency that actually survives winter.

If you've been wanting more support:
πŸ‘‰ <Insert Booking Link>

Coach's Name

Client wins Β· social proof

1 email Monthly celebration of real results
Subject line
AWhat consistency looked like this month
Preview text
AIt started small. It didn't stay that way.
Email body
No placeholders to fill β€” just add your name and copy.
Hey [Client Name],

This month inside coaching, a few small wins stood out.

One client swapped two high-intensity sessions for lower intensity ones on her lowest-energy weeks, and trained more consistently overall because of it.

Another stopped treating a missed Monday as a reason to write off the whole week, and just picked back up on Tuesday instead.

One client said the Mindset checklist alone changed how she talked to herself when motivation dipped, which made everything else easier to stick to.

None of it was dramatic. No big overhaul, no radical reset. Just small, steady choices, repeated enough times to add up.

That's steady, consistent progress, working exactly as intended.

Coach's Name