20k+
Months, up from 13k. 86+ clients and a team of 4 coaches.
Zane Bormann · Unbroken Performance
Watch their story
2026 Offers
Built only for fitness businesses
Stop figuring it out on your own.
Business coaching, done-for-you resources and a room full of coaches who get it. Four ways to work with us, from your first clients to a fully run business.
Starter $200 / mth
Group $650 / mth
Group + Content $1,100 / mth
Premium From $1,300
Less figuring it out. More moving forward.forwardmoves.com.au
02
Let's be honest
You're not bad at business. Nobody taught you how to run one.
You became a coach because you're good at coaching. Then you got handed lead generation, content, sales, retention, systems, tech and AI. That's not one job. That's six.
"I can coach, program nutrition and training, no drama. But my business and systems would struggle without FM."
FM member03 · Who it's forSound familiar?
You're feeling stuck because...
- It feels lonely. Nobody in your life gets what you actually do all day.
- You're taking stabs in the dark, throwing things at the wall to see what sticks.
- You feel behind everyone else in the industry.
- You're posting every week, but it isn't turning into clients.
- You're doing it all yourself and it's exhausting.
You're ready for this if...
- You want someone to show you how, not just tell you what.
- You want to grow your income without burning out.
- You want a room where no question feels stupid.
- You want content and client resources ready to go every month.
- You're ready to be coached, supported and challenged.
04 · The promise
I get to enjoy the coaching side of things and create content that actually helps my business.
Gem UrsinoLifestyle Coach & Nutritionist
That's the whole point. You focus on becoming a great coach. We'll help you become a great business owner.
05 · Why Forward MovesWe only work with fitness businesses.
Every other business coach is a jack of all trades. We already know your problem before you finish explaining it, because it's the only problem we solve.
01
We show you how
Not "build a funnel" and good luck. Templates, systems, examples and step-by-step processes you can use this week.
02
We do the heavy lifting
Recipes, client resources, templates and emails, built for you every month and made for the Australian market.
03
You don't build it alone
Calls, a community with no rivalry and accountability that keeps your business moving while you're busy coaching.
06 · The offersStart where you are. Step up when you're ready.
Tier 01
Starter
The Recipe & Resource drop, done for you every month.
$200per month
Secure before 1 Jan 2027 · then $249/mthBest forCoaches who want to stay consistent without the admin.
Tier 02
Group
Everything in Starter, plus 2 coaching calls a week, guest experts and the community.
$650per month
Secure before 1 Jan 2027 · then $699/mthBest forCoaches who want direction, support and accountability.
Tier 03
Group + Content
Everything in Group, plus a content plan built around your business.
$1,100per month
Secure before 1 Jan 2027 · then $1,299/mthBest forCoaches who want their content handled, not just planned.
Tier 04
Premium
1:1 coaching with one of our consultants. Application only.
$1,300per month, from
Secure before 1 Jan 2027 · then $1,499/mthBest forCoaches ready to grow with a personalised plan.
07 · Tier 01
Tier 01
Starter
The Recipe & Resource drop, done for you every month.
$200per monthSecure before 1 Jan 2027 · then $249/mth08 · Tier 01
Starter
The Recipe & Resource Membership
$200per month
Secure before 1 Jan 2027 · then $249/mth
+1
Your 4th month includes Group, free.Stay with us to month four and we'll add a month of Group Coaching on us.
25 macro friendly recipes
Every recipe has a MyFitnessPal barcode. AU and NZ versions.
Monthly client resource
A new editable guide on fitness, mindset or nutrition.
Social media templates
50 feed posts, 10 stories, email banners and app covers.
Email templates
Problem, founder, nurture and social proof emails.
Checklist + calendar
Daily tasks, story ideas and a content calendar in the FM Portal.
09 · In their wordsStraight from the group chat.
10 · Tier 02
Tier 02
Group
Coaching, expert calls and a community that keeps you moving.
$650per monthSecure before 1 Jan 2027 · then $699/mth11 · Tier 02
Group
Coaching, community and a clear plan for every day.
$650per month
Secure before 1 Jan 2027 · then $699/mth
Everything in Starter, plus:
- 2 group coaching calls a weekTopic-led calls with our founder and guest experts. What's working right now, not recycled advice.
- Member group chatA community of fitness coaches with weekly accountability.
- Email access to our teamReplies within 1 business day, Monday to Friday.
"I came out completely rethinking how I run my business."
BroganGroup member · $12,776 monthly recurring revenue
12 · Group results
“
I went in not really knowing what to expect and came out completely rethinking how I run my business.
BroganOnline Female PT & Nutrition Coach
$12,776 monthly recurring revenue
13 · Why Group is worth it
Included in Group and above
2 group coaching calls a week, each built around a topic.
Led by our founder and guest experts, so you get focused answers from people who do this for a living, not another coach guessing.
2 topic-led coaching calls a week + the community + the monthly resource drop. All for $650.
01
Money + accounting
Pricing, profit, tax and knowing your numbers.
02
Leads + sales
Finding leads, following up and selling without feeling pushy.
03
Clients
Retention, results and a client experience people stay for.
04
Systems + operations
Your app, automations and the tech that saves you hours.
14 · Tier 03
Tier 03
Group + Content
Everything in Group, plus your content planned and written for you.
$1,100per monthSecure before 1 Jan 2027 · then $1,299/mth15 · Tier 03
Group + Content
Your content, planned and written for you.
$1,100per month
Secure before 1 Jan 2027 · then $1,299/mth
For coaches who know content matters but don't have the hours to plan, write and script it every week.
Everything in Group, plus:
- A content plan built around youMapped to your positioning, offers and growth goals. Not generic ideas.
- Your posts, done for youReels, carousels, statics and stories, with hooks, scripts and captions.
- Ready to film and postFollow the script. We've already worked out who it speaks to.
- Delivered in your FM PortalReady to drop straight into your schedule.
"It's all done for me. All I need to do is follow the script and I have full trust it's going to speak to the person I want to attract."
Cassie DennisNutritionist & Online Coach
16 · Tier 04
Tier 04
Premium
Personalised 1:1 coaching with one of our consultants. Application only.
From $1,300per monthSecure before 1 Jan 2027 · then $1,499/mth17 · Tier 04Personalised coaching with one of our consultants.
A plan built for your business, your numbers and your next stage. We cap it at 10 coaches a quarter so every one of them gets results.
Monthly 1:1 call
$1,300per month
Secure before 1 Jan 2027 · then $1,499/mthFortnightly 1:1 calls
$1,800per month
Secure before 1 Jan 2027 · then $1,999/mthWeekly 1:1 calls
$2,000per month
Secure before 1 Jan 2027 · then $2,299/mthEverything in Group + Content, plus:
- Personalised growth roadmapDaily and weekly focuses matched to your revenue stage and bottlenecks.
- 1:1 strategy calls with one of our consultantsReview performance, find what's holding you back and plan your next moves.
- Direct coach accessA support chat for decisions and momentum between calls.
- Recommendations from your numbersLeads, retention, revenue and engagement. Not guesswork.
18 · Premium results
From $20 a week to $27k months.
~$27kAverage month
$20k+Months, consistently
50+Clients, up from 10 to 15
3+ yrsFull time for herself
- A strategic rebrand to Emspired Coaching, a premium brand that matches the quality of her service.
- Backend systems and a company restructure, with expert financial leadership behind her.
- Social media strategy and campaigns that took her roster from 20 to 50+ clients.
"I would not be in the position I am today without Forward Moves."
19 · More resultsCoaches who stopped figuring it out alone.
20 · Pricing2026 pricing
Starter$200per monthThen $249 from 1 Jan |
Group$650per monthThen $699 from 1 Jan |
Group + Content$1,100per monthThen $1,299 from 1 Jan |
Premium$1,300per month, fromThen $1,499 from 1 Jan | |
|---|---|---|---|---|
| Monthly Recipe & Resource drop25 recipes, client resource, social and email templates | ||||
| FM PortalDaily checklist and content calendar | ||||
| 2 group coaching calls a weekTopic-led, with our founder and guest experts | – | |||
| Member group chat + email access | – | |||
| Personalised content plan | – | – | ||
| Personalised growth roadmap + direct coach access | – | – | – | |
| 1:1 strategy calls with one of our consultants | – | – | – | Monthly $1,300 Fortnightly $1,800 Weekly $2,000 |
4 month minimum on every tierPrices in AUDPremium is application onlySecure these prices before 1 January 2027
forwardmoves.com.au
Your next step
Ready to stop figuring it out on your own?
Book a free strategy call with Ash. We'll look at where your business is now and tell you which tier fits best.
Scan to book your call
Less figuring it out. More moving forward.@forwardmoves.au