May 2026 EDM Templates

Hey [Client Name],

Can I be real with you for a second?

There comes a point in almost every person's journey where they hit a wall.
The results feel slow.
The motivation isn't there.
And a little voice starts whispering…

"Maybe this just isn't for me."

Here's what I know after working with hundreds of people:
That moment? It's not a sign to quit.
It's actually a sign that something is working.

Because real change is uncomfortable. It challenges old habits, old patterns, old stories you've told yourself for years.

The people who push through this moment are the ones who get the results. Every single time.

If you're feeling stuck right now, here's what I want you to do:
➡ Don't make a permanent decision based on a temporary feeling
➡ Tell your coach exactly how you're feeling - that's what we're here for
➡ Remember why you started. That reason hasn't changed.

You haven't failed. You're just in the hard part.
And the hard part doesn't last forever.

Coach's Name

Hey [Client Name],

"I feel like nothing is changing."

I hear this a lot. And I understand how frustrating it is.

But here's something I want you to really sit with:

Progress is almost never linear. And it's almost never visible when you're in the middle of it.

Think about the last few weeks. Have you:

* Shown up to sessions even when you didn't feel like it?
* Made better choices more often than not?
* Been more consistent than you've ever been before?

That IS progress.

The scale is one tool. But it doesn't measure:
➡ How much stronger you're getting
➡ The habits you're quietly building
➡ The mindset shift happening under the surface
➡ The fact that you're still here, still trying

When [Example client name] came to us, she felt exactly this way. Weeks in, and she felt like nothing was happening.

[ Insert client testimonial / result / before & after moment ]

The breakthroughs always come after the plateau.

Keep going. You're closer than you think.

Coach's Name

Hey [Client Name],

Something shifts when the weather gets colder.
The early mornings get harder.
The couch gets more appealing.
The motivation that felt easy in January quietly disappears.

And suddenly... staying consistent feels like a battle.

Here's the truth: this is completely normal.

Your body genuinely craves more rest, more warmth, and more comfort food in winter. That's biology, not weakness.

But here's what separates people who come out the other side of winter stronger... from those who look back and wish they hadn't stopped:

They don't wait for motivation to come back. They change the system.

That looks like:

* Shorter, more effective workouts so there's less resistance to start
* Warm, satisfying meals that support your goals without feeling like punishment
* Anchoring habits to things that already happen (like morning coffee or lunchtime)

Winter is not the enemy of your progress. Doing nothing is.

If you're finding it hard to stay consistent right now - talk to your coach. That's literally what we're here for.

👉 <Book a check-in call>

Coach's Name

Hey [Client Name],

"I've been so bad lately."

I hear this all the time. And every time, I want to gently challenge it.

You're not bad. You had a hard week. There's a difference.

When we label ourselves as "bad" or "off track" or a "failure", here's what actually happens:

* We feel guilty
* Guilt makes us feel like we've already ruined it
* So we go further off track
* Then we wait until Monday to "start again"

Sound familiar?

That cycle isn't a discipline problem. It's a self-talk problem.

What if instead of "I've been bad", you tried:
➡ "I had a tough week and I'm showing back up"
➡ "I'm human and I'm still here"
➡ "One hard week doesn't undo everything I've built"

Progress isn't built on perfect weeks. It's built on the ability to come back.

And you coming back? That's the whole thing.

Be kind to yourself. And keep going.

Coach's Name

Hey [Client Name],

I don't talk about this very often, but I think it's important.

There was a period in my life where I had completely lost motivation. I was going through the motions. Showing up but not really being present. Wondering if it was even worth it.

And honestly? I nearly walked away.

What kept me going wasn't a perfectly structured plan or some big breakthrough moment.
It was one small decision.

I decided to just show up for one more week. Not forever. Just one more week.

[ Insert your personal story - what that week looked like, what shifted for you ]

And that one week turned into the best results I'd ever had.

I share this because I know some of you are in that place right now.
Wondering if it's worth it. Feeling like it's not working. Thinking about stopping.

Can I ask you to do one thing?

Just give it one more week. Show up for one more check-in. Have one more honest conversation with your coach.

Because I've never once had a client tell me they regret staying. Not once.

Coach's Name

Hey [Client Name],

People sometimes ask me: "Don't you always feel motivated?"

Honestly? No. Not even close.

There are days I'm tired. Days where life feels heavy. Days where the last thing I want to do is train or eat well or be "on it".

But here's what I've learned after years of working on this:

Motivation is a feeling. Habits are a decision.

On the days where motivation isn't showing up, here's what I actually do:

[ Add your 2-3 real non-negotiables — e.g. a 10-min walk, a big glass of water, one protein-based meal ]

Nothing impressive. Nothing Instagram-worthy.

But those small actions keep the thread intact. They keep me connected to the version of myself I'm working toward.

Because the gap between who you are now and who you want to be isn't closed by perfect days.

It's closed by the boring, quiet, unremarkable decision to show up - even when you really don't feel like it.

What's your version of that? I'd genuinely love to know. 👉 Hit reply and tell me.

Coach's Name

Hey [Client Name],

A little while ago I got a message from a client that genuinely stopped me in my tracks.

She had been thinking about cancelling her coaching for a few weeks. Life had gotten busy, progress felt slow, and she wasn't sure it was worth the investment.

She decided to give it one more month.

[ Insert the client's story - what happened in that month, what shifted, what the result was ]

She messaged me to say she was so glad she hadn't quit.

And that hit me.

Because the results she got in that final month? They only happened because she stayed.

Consistency has a compounding effect. The longer you stay in the game, the more the work starts to pay off in ways you can't always see coming.

If you're on the fence about continuing, this story is for you.

The breakthrough might be closer than you think.

Coach's Name

Hey [Client Name],

I want to share something about why I run my coaching the way I do.

I've seen a lot of approaches in the health and fitness world. Quick fixes. Extreme plans. Promises of rapid results.

And I understand the appeal. We all want results fast.

But here's what I actually believe after years of this:

Sustainable results come from building a version of health that fits your actual life.

Not a perfect life. Not a life with unlimited time and zero stress. Your real life.

That's why inside coaching we don't just give you a plan. We help you:

[ Add 3-4 things that reflect your coaching philosophy - e.g. build habits around your schedule, not the other way around ]

Because a plan you can stick to for six months will always beat a perfect plan you abandon after three weeks.

You're not here by accident. You chose to invest in yourself, and that matters.

Keep trusting the process. It's working, even when it doesn't feel like it.

Coach's Name

Hey [Client Name],

Thanks for grabbing your May Wellness Bingo Card - I love that you're here for this! 🎉

Here's your card:
👉 <Insert Bingo Card Download Link / Image>

A few things to know:

* Each square is a small, doable action - nothing extreme
* You can play solo or challenge a friend (accountability makes everything more fun)
* Aim for a line, then a full house - but there's no wrong way to play

This card isn't about being perfect. It's about reminding yourself that small actions, done consistently, are what actually move the needle.

Screenshot your progress and share it - I'd love to see how you're going!

More from me soon. 👇

Coach's Name

Hey [Client Name],

How's the Bingo Card going?

Whether you've ticked off 2 squares or 12, I want to share something important.

The reason this kind of activity works isn't because of the bingo.

It's because of what it does to your brain.

Every time you tick a square, you're creating a moment of proof. Proof that you showed up. Proof that you're someone who does what they said they would.

And that identity - "I'm someone who shows up for themselves", is the real foundation of lasting results.

Here's the thing though:

A bingo card is a great start. But consistency built around a structured coaching program? That's where the real transformation happens.

Because you get:
➡ Personalised accountability - not just a checklist
➡ A plan tailored to your life, not a generic template
➡ Someone to adjust things when life gets in the way

Keep going with the card. And if you're curious about what that next level of support looks like, I'll share more in the next email.

Coach's Name

Hey [Client Name],

I hope May is off to a great start for you.

If the bingo card has reminded you of anything, I hope it's this:

You are capable of showing up for yourself. You just need the right structure around you.

That's exactly what coaching is designed to give you.

Not another plan to follow perfectly.
Not another set of rules to break.

But real, practical support that helps you stay consistent - even when life is busy, motivation is low, and things don't go to plan.

If you've been thinking about getting more support, now is a great time to reach out.

We have a few spots available and I'd love to chat about what this could look like for you specifically.

👉 <Book a call here>

No pressure. Just an honest conversation about where you're at and where you want to go.

You've already shown you're willing to show up. Let's build something real around that.

Coach's Name

Hey [Client Name],

I wanted to take a moment this month to celebrate.

Because behind the scenes of our coaching, some pretty incredible things have been happening.

Client Win #1
[ Insert a short, specific client story - e.g. 'Sarah had been stuck in the same weight range for months. This week she hit a new low - down 6kg total - and told us she finally feels in control around food.' ]

Client Win #2
[ Insert another client moment - e.g. 'James trained through a full week of work travel. No gym, no excuses - just bodyweight sessions in his hotel room. He said it was the first time he'd ever stayed consistent while away.' ]

Behind the scenes this month we also:
➡ Adjusted <number> clients' nutrition plans based on check-in data
➡ Updated <number> training programs to suit changing schedules
➡ Celebrated <insert milestone - e.g. total kg lost / sessions completed / streaks achieved>

This is what coaching actually looks like.

It's not just a plan handed over and forgotten. It's ongoing support, real adjustments, and someone genuinely invested in your results.

If reading this made you feel anything - excitement, FOMO, or maybe a reminder of why you started, I'd love to hear from you.

👉 <Book a call>

Coach's Name