Interactive Brand Guide · Edition 02
Kez Field Coaching, mapped out: foundations, personality, logo, colour, type, pattern, photography and voice, all in one scrollable place.
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Kez Field Coaching, mapped out: foundations, personality, logo, colour, type, pattern, photography and voice, all in one scrollable place.
"I coach lifestyle clients and recreational bodybuilders to build muscle, get leaner and actually keep the results, with real structure, straight-up honesty, and food that fits your life, not a meal plan from 2015."
Core client age range
Male & female, majority female
Actively attracting more women
From competitive bodybuilders to everyday lifestyle clients: different goals, same deal. Show up, follow the plan, trust the process.
Big goals, real discipline. Kez loves the process: the commitment, the structure, the grind, without becoming just a prep coach.
Clients who genuinely trust her. Plans are built around real life: balance, not restriction, for people willing to put the work in.
Most clients land here after two or three coaches that didn't stick. What they actually needed wasn't another program. It was someone whose personality matched theirs.
Clients learn fast: you can have a life and still make progress. And if competing is on the table, she'll tell it to you straight: it's a serious commitment, not a weekend project.
A sense of humour runs through it all, even the logo.
"If you're not laughing, I'm not doing my job."
Athletic, capable, confident: never overly soft or delicate.
"Strong isn't scary. It's the point."
Pushes clients toward big goals with genuine encouragement.
"I'll push you further than you think."
Honest, real coaching: accountability delivered with genuine care.
"Truth, even when it stings."
Orange brings the energy. Warm cream and choc soften the brand and hold the premium feel. Hover to lift, click any swatch to copy its hex.
Cream and white carry most layouts. Orange is the energy accent, used with intent, never as a full background by default. Blue softens; choc grounds and adds contrast for depth or dark-mode moments.
Headlines only. Always uppercase, always tight, -33 tracking, echoing the confidence of the wordmark.
Always capitalised, wide letter-spacing. Used for eyebrows, tags, pills and labels throughout this guide.
The quick brown fox jumps over the lazy dog. 0123456789. Used for captions, plans and everyday coaching copy.
Built from the brand icon, yes, that's a peach. The repeating pattern adds texture without stealing the spotlight from the logo. Use it as a supporting layer. Never behind body copy.
Photography should feel earned, not staged. Gym sweat, real lifts and honest food sit alongside brighter editorial lifestyle shots. Avoid glossy stock-photo energy; this is a coach clients can actually picture training with.
"You can have the cake and the abs. Let's build a plan around your real life."
"Follow this extreme plan and never eat carbs again."
Health Before Aesthetics · Honest Coaching · Real Results