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Forward Moves Group Coaching gives fitness and health coaches two live calls a week, a daily CEO checklist and a room full of coaches who want you to win. Here's everything inside, and how it works.
You didn't start a business to become a business expert.
You became a coach because you're good at coaching. Then you got handed everything else. Nobody gave you a business education with your Cert IV. You've been improvising since day one.
You shouldn't have to figure it all out yourself.
Sound like you?
Your coaching income has stalled, and you're not sure what to fix first.
You're posting on socials, but the right people aren't finding you.
Your offer is solid, but your messaging doesn't land.
You've been doing it all yourself, and it's exhausting.
Selling feels pushy or awkward, so you avoid it.
You're ready to be coached, supported and challenged to grow.
You want guidance, not more guessing or Googling. A room of coaches who get it, and a clear plan for what to do next. That's exactly what Group Coaching is for.
It was so great. I got a lot of value out of it. I sent my husband a message telling him I got more out of that in the first 15 mins than I did in the whole 6 months with my last biz coach π
1:00 pmWe don't just tell you what to do. We show you how.
Fitness-native, not generic. We only work with fitness businesses, so we already know the problem before you finish explaining it.
Make business easier
Business doesn't need to feel as hard as the internet makes it sound. We simplify what matters and focus you on what moves the needle.
We show you how
Not "build a funnel" and good luck. Templates, systems, examples and processes. Not just what to do. How to do it.
We do the heavy lifting
We build the resources that make running your business easier, and drop them in your portal every month.
Keep moving forward
You might own your business alone, but you don't have to build it alone. We keep it moving, even when you're busy coaching.
What's included
For coaches who want clarity, direction and consistency without overcomplicating their business.
Daily Checklist
Thursday, 5 October
Daily CEO Checklist
Log in and know exactly what moves the needle today. No more guessing what matters.
Direct email access
Questions answered by our team when you need them, not when it is convenient.
2 live coaching calls a week
Focused on what is working in the coaching industry right now, not recycled advice.

Recipe & Resource Membership
A monthly drop of plug-and-play assets for your clients and your marketing.
Sell on stories
- 1x hard sell
- 1x soft sell
- 1x personable sell per week
Make sure they are 24 hours apart and you have personality in between. Refer to our "How to sell on stories" call.
How to sell on stories
Call replay in Recordings
A checklist after every call
Every call ends with clear next steps in your portal, so nothing you learn gets lost.
Community group chat
A room of fitness coaches who all want you to win, with weekly accountability built in.
Two live calls. Every week.
We've partnered with industry experts to run calls across every part of your business. Tap a topic to see the kind of calls you'll join.
Money
Paying yourself, planning for tax and knowing what you can afford to reinvest.
Checklist in your portal after every callExample calls
Leads + Sales
Turning conversations into paying clients, without it feeling pushy.
Checklist in your portal after every callExample calls
Clients
Keeping clients motivated and proving results, even when things go quiet.
Checklist in your portal after every callExample calls
Systems
The apps, automations and AI that give you hours back every week.
Checklist in your portal after every callExample calls
Offers
Building, pricing and protecting offers people actually want to buy.
Checklist in your portal after every callExample calls
Content
Making content that reaches the right people, and making it faster.
Checklist in your portal after every callExample calls
CEO Check
Zooming out to find what's really holding the business back.
Checklist in your portal after every callExample calls
A month of content. Done for you.
New assets land in your portal on the 1st of every month, built for the Australian market. This month's drop took our team 40 hours. It'll take you 4 minutes to use.

Recipe books
25 macro-friendly recipes a month with MyFitnessPal barcodes. AU and NZ versions.

Client resources
A new editable guide each month on fitness, mindset or nutrition, ready to brand and share.

Social media templates
Editable feed posts, stories, reels covers and app assets, designed and ready to post.

Email templates
Problem-led, founder, nurture and social proof emails. Copy, paste and send.
Content calendar
Daily prompts, story ideas and marketing tasks in Notion, with a tracker to keep you on top of it.
Real stories from real coaches
Hear it from our Coaches
Membership pricing
Follow our group coaching program and get our monthly drop of plug-and-play assets.
4-month minimum commitment · $2,600 over your first 4 months
- Daily CEO Checklist
- 2 live coaching calls a week
- Community group chat
- Direct email access
- Recipe & Resource Membership
- Checklists after every call
- Customised Content Plan
Plus Content Plans
Customised content direction mapped to your positioning, your offers and your growth goals. You'll know what to post, when, and why.
Best for: coaches ready to grow with strategic support and smarter decisions.
Growing in a different direction? Meet Premium Plus.
For coaches ready to scale with one-on-one strategy and smarter decision-making. Everything in Group Coaching, plus:
