ForwardMoves

Marketing Calendar
FY 2025 / 26

Main IG: @forwardmoves.au  ·  Ash's IG: @ash (Tech Reels every Tuesday from 30 Jul)

Event
Tech Reel (Ash's IG)
Podcast
FM Content
July 2025
Theme

New Books,
New Bookings

Messaging

Your tax returns are sorted. Your calendar isn't. Let's fix that.


What Clients Get

  • Audit Your Hustle Checklist

📌 Notes

  • Tech PB Reels start Tue 30 Jul on Ash's personal IG — every Tuesday from here
  • Event marketing begins Mon 21 Jul (Perth event pre-marketing)
  • Event Announce drops Wed 23 Jul

Content Calendar — July 2025

Mon
Tue
Wed
Thu
Fri
Sat
Sun
29
30 ★
Tech Reel (Ash)
1
July Marketing
2
3
4
5
6
7
Tech Reel (Ash)
8
9
10
11
12
13
14
Tech Reel (Ash)
15
16
17
18
19
20
21
Event Mktg BeginsTech Reel (Ash)
22
23
Event Announce
24
25
26
27
28
Event MarketingTech Reel (Ash)
29
30
31
August 2025
Theme

Low + Slow

Messaging

The best things take time on low heat. Your biz is no different.


What Clients Get

  • Referral Program
  • $150 Woolies Voucher
  • Targeting Warm Leads

📌 Notes

  • Event marketing continues all month (Perth 12 Sep)
  • Send event invites by the 15th
  • Mon 10 Aug: Send out invites + event marketing push
  • Operation Hybernation event appears end of month / early Sep

Content Calendar — August 2025

Mon
Tue
Wed
Thu
Fri
Sat
Sun
28
29
Tech Reel (Ash)
30
31
1
Event Mktg
2
3
4
5
Tech Reel (Ash)
6
7
8
9
10
11
12
Send Invites!Tech Reel (Ash)
13
Event Mktg
14
15
16
17
18
19
Event MktgTech Reel (Ash)
20
21
22
23
24
25
26
Event MktgTech Reel (Ash)
27
28
29
30
31
Op. Hybernation
September 2025
Theme

Operation
Hybernation
Breakout

Messaging

Spring clean your biz. Winter is over. Time for a clean start with your biz.


What Clients Get / Key Tasks

  • Referral program continues
  • Target ex clients — "Why declutter alone?"
  • End of Referral Program (30 Sep)

📌 Notes

  • 🟡 Perth Event — Sat 13 Sep — CEM Content Creation + Panel
  • Event 1 kicks off Mon 8 Sep
  • Ash in Perth on Fri 12 Sep
  • 🎙️ Behind The Moves Podcast rebrand launch — TBC (week of 22 Sep)
  • End of Referral Program: Wed 30 Sep

Content Calendar — September 2025

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
2
Tech Reel (Ash)
3
4
5
6
7
8
Event 1
9
Tech Reel (Ash)
10
11
12
Ash in Perth
13 🟡
PERTH EVENTCEM Content + Panel
14
15
16
Tech Reel (Ash)
17
18
19
20
21
22
23
Tech Reel (Ash)
24
25
26
Podcast TBC
27
28
29
30
End Referral Prog.Tech Reel (Ash)
October 2025
Theme

Don't Ghost
Your Audience

Messaging

Ghosting is for dating apps, not your leads…


What Clients Get

  • Email Sequence
  • "Your inbox is haunted. Here's how to revive them."

📌 Notes

  • Send invites for Melbourne event by 15th
  • 🗒️ Mon 19 Oct: Send out "Cheers To That" community form (for Dec content)
  • TRIAL note visible on calendar
  • Purple tags = regular FM content posts each Tuesday

Content Calendar — October 2025

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
Tech Reel (Ash)
2
3
4
5
6
7
8
FM ContentTech Reel (Ash)
9
10
11
12
13
14
15
FM ContentTech Reel (Ash)
16
17
18
19
20
21
Dec Form Out
22
FM ContentTech Reel (Ash)
23
24
25
26
27
28
29
FM ContentTech Reel (Ash)
30
31
November 2025
Theme

Your Content's
Looking Pale —
Let's Put Some Sun On It

Messaging

Retention! Come glow w/ people who get it.


What Clients Get

  • Event Discount / Early Access
  • FM Year Content Audit — when our content went pale / our pivots / when trends died

📌 Notes

  • 🟡 Melbourne Event — Date TBD — CEM Content + Panel. "Come Glow Up W/ Us"
  • 📋 Mon 16 Nov: "Cheers To That" form DUE (for December content)
  • Teal bars = regular FM content posts

Content Calendar — November 2025

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
2
FM Content
3
Tech Reel (Ash)
4
5
6
7
8
9
FM Content
10
Tech Reel (Ash)
11
12
13
14
15
16
⚠️ Dec Form DUEFM Content
17
Tech Reel (Ash)
18
19
20
21
MELB EVENT TBD
22
23
FM Content
24
Tech Reel (Ash)
25
26
27
28
29
30
FM Content
December 2025
Theme

Cheers To That

Messaging

Showcasing our community's achievements. Content created from "Cheers To That" email sent out in October (form due November).


What Clients Get

  • Gifts for our community 🎁

📌 Notes

  • All content built from Oct form responses (due Nov)
  • Community celebration focus — wins, achievements, milestones
  • Yellow bars = regular FM content posts

Content Calendar — December 2025

Mon
Tue
Wed
Thu
Fri
Sat
Sun
29 Nov
FM Content
30 Nov
Tech Reel (Ash)
1
2
3
4
5
6
7
Community ContentTech Reel (Ash)
8
9
10
11
12
13
14
Community ContentTech Reel (Ash)
15
16
17
18
19
20
21
Community ContentTech Reel (Ash)
22
23
24
25
26
27
28
Community ContentTech Reel (Ash)
29
30
31
January 2026
Theme

The Capsual Era

Messaging

Skip the new year overhaul — build your capsual instead.


What Clients Get

  • Lead Gen PDF

📌 Notes

  • Terracotta/orange month tone
  • Regular content bars on Tuesdays (FM IG) + Fridays

Content Calendar — January 2026

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
Tech Reel (Ash)
2
3
4
5
6
7
8
FM ContentTech Reel (Ash)
9
10
11
12
13
14
15
FM ContentTech Reel (Ash)
16
17
18
19
20
21
22
FM ContentTech Reel (Ash)
23
24
25
26
27
28
29
FM ContentTech Reel (Ash)
30
31
February 2026
Theme

Fall Back In Love
W/ Your Biz

Messaging

When was the last time you fell in love with your biz?


What Clients Get / Key Tasks

  • Referral Program
  • Falling for numbers + content etc.

📌 Notes

  • Valentine's Day alignment — love your business energy
  • Green month visual tone
  • Regular FM content every Tuesday

Content Calendar — February 2026

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
Tech Reel (Ash)
2
3
4
5
6
7
8
FM ContentTech Reel (Ash)
9
10
11
12
13
14
15
FM ContentTech Reel (Ash)
16
17
18
19
20
21
22
FM ContentTech Reel (Ash)
23
24
25
26
27
28
March 2026
Theme

Round 1

Messaging

New season, new game plan. Time to play.


What Clients Get

  • Free Trial — "We're giving away tickets to the season."

📌 Notes

  • Sports / game plan energy — new season framing
  • Hot pink / coral month visual tone
  • Regular FM content bars on Tuesdays

Content Calendar — March 2026

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
2
FM ContentTech Reel (Ash)
3
4
5
6
7
8
9
FM ContentTech Reel (Ash)
10
11
12
13
14
15
16
FM ContentTech Reel (Ash)
17
18
19
20
21
22
23
FM ContentTech Reel (Ash)
24
25
26
27
28
29
30
FM ContentTech Reel (Ash)
31
April 2026
Theme

The Great
Easter Egg Hunt

Messaging

The eggs are already hidden in your biz: Hidden cold leads, unanswered DMs, old content to repurpose, past clients.


What Clients Get

  • Free Audit — "We huntin' your biz"

📌 Notes

  • Easter timing — egg hunt / hidden opportunities concept
  • Stef noted on Fri 17 Apr
  • Purple / violet month visual tone
  • Hidden eggs = cold leads, unanswered DMs, old content, past clients

Content Calendar — April 2026

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
2
3
4
5
6
FM ContentTech Reel (Ash)
7
8
9
10
11
12
13
FM ContentTech Reel (Ash)
14
15
16
17
18
19
20
FM ContentTech Reel (Ash)
21
22
23
24
25
26
27
FM ContentTech Reel (Ash)
28
29
30
May 2026
Theme

Self Care Month

Messaging

Retention. You give your clients everything — what about you?


What Clients Get / Key Tasks

  • Outsourcing & automating
  • Celebrating wins
  • Saying no to things

📌 Notes

  • Mother's Day alignment potential
  • Lae noted on Mon 17 May
  • Tay noted on Sat 22 May
  • Hot pink month visual tone

Content Calendar — May 2026

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
2
3
4
5
FM ContentTech Reel (Ash)
6
7
8
9
10
11
12
FM ContentTech Reel (Ash)
13
14
15
16
17
18
19
FM ContentTech Reel (Ash)
20
21
22
23
24
25
26
FM ContentTech Reel (Ash)
27
28
29
30
31
June 2026
Theme

Beat The Tax Man

Messaging

EOFY focus — help clients get ahead before 30 June.


What Clients Get

  • EOFY strategy / tips content

📌 Notes

  • EOFY urgency drives this month — deadline 30 Jun
  • Sky blue / teal month visual tone
  • Tay noted on Sat 27 Jun (from May bleed)
  • Mirrors July messaging ("your tax returns are sorted") — nice full-circle FY story

Content Calendar — June 2026

Mon
Tue
Wed
Thu
Fri
Sat
Sun
31 May
1
FM ContentTech Reel (Ash)
2
3
4
5
6
7
8
FM ContentTech Reel (Ash)
9
10
11
12
13
14
15
FM ContentTech Reel (Ash)
16
17
18
19
20
21
22
FM ContentTech Reel (Ash)
23
24
25
26
27
28
29
FM ContentTech Reel (Ash)
30 🏁
EOFY!