ForwardMoves

Marketing Calendar
FY 2026 / 27

Main IG: @forwardmoves.au  ·  Ash's IG: @ash (Tech Reels every Tuesday from 28 Jul 2026)

Event
Tech Reel (Ash's IG)
Podcast
FM Content
July 2026
Theme

New Books,
New Bookings

Messaging

Your tax returns are sorted. Your calendar isn't. Let's fix that.


What Clients Get

  • Audit Your Hustle Checklist

📌 Notes

  • Tech PB Reels start Tue 28 Jul on Ash's personal IG — every Tuesday from here
  • Event marketing begins Tue 21 Jul (Perth event pre-marketing)
  • Event Announce drops Thu 23 Jul

Content Calendar — July 2026

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
Event Mktg Begins
22
23
Event Announce
24
25
26
27
28
Tech Reel (Ash)Event Marketing
29
30
31
August 2026
Theme

Low + Slow

Messaging

The best things take time on low heat. Your biz is no different.


What Clients Get

  • Referral Program
  • $150 Woolies Voucher
  • Targeting Warm Leads

📌 Notes

  • Event marketing continues all month (Perth 12 Sep)
  • Send event invites by the 15th
  • Mon 10 Aug: Send out invites + event marketing push
  • Operation Hybernation event appears end of month / early Sep

Content Calendar — August 2026

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
Event Mktg
2
3
4
Tech Reel (Ash)
5
6
7
8
9
10
11
Tech Reel (Ash)
12
Send Invites!
13
Event Mktg
14
15
16
17
18
Tech Reel (Ash)
19
Event Mktg
20
21
22
23
24
25
Tech Reel (Ash)
26
Event Mktg
27
28
29
30
31
Op. Hybernation
September 2026
Theme

How to Run a
Challenge That
Actually Converts

Messaging

Everyone's running a challenge in September. Here's how to make yours actually work.


Offer — September Joiners

  • Bonus "Challenge in a Box" for anyone who joins Forward Moves in Sep
  • Done-for-you challenge framework
  • Content plan included
  • Post-challenge follow-up sequence

📌 Notes

  • 🟡 Perth Event — Sat 12 Sep — CEM Content Creation + Panel
  • Event 1 kicks off Tue 8 Sep
  • Ash in Perth on Fri 11 Sep
  • ♻️ Recycle + refresh the past "Challenge Drop" as the base resource
  • 🎙️ Behind The Moves Podcast rebrand launch — TBC (week of 22 Sep)
  • End of Referral Program: Wed 30 Sep

Content Calendar — September 2026

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
Tech Reel (Ash)
2
3
4
5
6
7
8
Tech Reel (Ash)Event 1
9
10
11
Ash in Perth
12
PERTH EVENTCEM Content + Panel
13
14
15
Tech Reel (Ash)
16
17
18
19
20
21
22
Tech Reel (Ash)
23
24
25
26
Podcast TBC
27
28
29
Tech Reel (Ash)
30
End Referral Prog.
October 2026
Theme

Don't Ghost
Your Audience

Messaging

Ghosting is for dating apps, not your leads…


What Clients Get

  • Email Sequence
  • "Your inbox is haunted. Here's how to revive them."

📌 Notes

  • Send invites for Melbourne event by 15th
  • 🗒️ Mon 19 Oct: Send out "Cheers To That" community form (for Dec content)
  • TRIAL note visible on calendar
  • Purple tags = regular FM content posts each Tuesday

Content Calendar — October 2026

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
2
3
4
5
6
Tech Reel (Ash)
7
8
9
10
11
12
13
Tech Reel (Ash)
14
15
16
17
18
19
Cheers To That — Form Out
20
Tech Reel (Ash)
21
22
23
24
25
26
27
Tech Reel (Ash)
28
29
30
31
November 2026
Theme

Don't Sleep
on December

Messaging

Get your January locked in before you log off. December hits different when you're already ahead.


Offer — November Joiners

  • Done-for-you January Pre-Sale Email Sequence
  • 4 emails, ready to send
  • Just add your offer details

📌 Notes

  • 🟡 Melbourne Event — Date TBD — CEM Content + Panel. "Come Glow Up W/ Us"
  • 📋 Mon 16 Nov: "Cheers To That" form DUE (for December content)
  • Teal bars = regular FM content posts

Content Calendar — November 2026

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
2
3
Tech Reel (Ash)
4
5
6
7
8
9
10
Tech Reel (Ash)
11
12
13
14
15
16
⚠️ Dec Form DUE
17
Tech Reel (Ash)
18
19
20
21
MELB EVENT TBD
22
23
24
Tech Reel (Ash)
25
26
27
28
29
30
December 2026
Theme

Cheers To That

Messaging

Showcasing our community's achievements. Content created from "Cheers To That" email sent out in October (form due November).


What Clients Get

  • Gifts for our community 🎁

📌 Notes

  • All content built from Oct form responses (due Nov)
  • Community celebration focus — wins, achievements, milestones
  • Yellow bars = regular FM content posts

Content Calendar — December 2026

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
Tech Reel (Ash)
2
3
4
5
6
7
8
Tech Reel (Ash)
9
10
11
12
13
14
15
Tech Reel (Ash)
16
17
18
19
20
21
22
Tech Reel (Ash)
23
24
25
26
27
28
29
Tech Reel (Ash)
30
31
January 2027
Theme

The Capsual Era

Messaging

Skip the new year overhaul — build your capsual instead.


What Clients Get

  • Lead Gen PDF

📌 Notes

  • Terracotta/orange month tone
  • Regular content bars on Tuesdays (FM IG) + Fridays

Content Calendar — January 2027

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
2
3
4
5
Tech Reel (Ash)
6
7
8
9
10
11
12
Tech Reel (Ash)
13
14
15
16
17
18
19
Tech Reel (Ash)
20
21
22
23
24
25
26
Tech Reel (Ash)
27
28
29
30
31
February 2027
Theme

Fall Back In Love
W/ Your Biz

Messaging

When was the last time you fell in love with your biz?


What Clients Get / Key Tasks

  • Referral Program
  • Falling for numbers + content etc.

📌 Notes

  • Valentine's Day alignment — love your business energy
  • Green month visual tone
  • Regular FM content every Tuesday

Content Calendar — February 2027

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
2
Tech Reel (Ash)
3
4
5
6
7
8
9
Tech Reel (Ash)
10
11
12
13
14
15
16
Tech Reel (Ash)
17
18
19
20
21
22
23
Tech Reel (Ash)
24
25
26
27
28
March 2027
Theme

Round 1

Messaging

New season, new game plan. Time to play.


What Clients Get

  • Free Trial — "We're giving away tickets to the season."

📌 Notes

  • Sports / game plan energy — new season framing
  • Hot pink / coral month visual tone
  • Regular FM content bars on Tuesdays

Content Calendar — March 2027

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
2
Tech Reel (Ash)
3
4
5
6
7
8
9
Tech Reel (Ash)
10
11
12
13
14
15
16
Tech Reel (Ash)
17
18
19
20
21
22
23
Tech Reel (Ash)
24
25
26
27
28
29
30
Tech Reel (Ash)
31
April 2027
Theme

The Great
Easter Egg Hunt

Messaging

The eggs are already hidden in your biz: Hidden cold leads, unanswered DMs, old content to repurpose, past clients.


What Clients Get

  • Free Audit — "We huntin' your biz"

📌 Notes

  • Easter timing — egg hunt / hidden opportunities concept
  • Stef noted on Sat 17 Apr
  • Purple / violet month visual tone
  • Hidden eggs = cold leads, unanswered DMs, old content, past clients

Content Calendar — April 2027

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
2
3
4
5
6
Tech Reel (Ash)
7
8
9
10
11
12
13
Tech Reel (Ash)
14
15
16
17
18
19
20
Tech Reel (Ash)
21
22
23
24
25
26
27
Tech Reel (Ash)
28
29
30
May 2027
Theme

Self Care Month

Messaging

Retention. You give your clients everything — what about you?


What Clients Get / Key Tasks

  • Outsourcing & automating
  • Celebrating wins
  • Saying no to things

📌 Notes

  • Mother's Day alignment potential
  • Lae noted on Mon 17 May
  • Tay noted on Sat 22 May
  • Hot pink month visual tone

Content Calendar — May 2027

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
2
3
4
Tech Reel (Ash)
5
6
7
8
9
10
11
Tech Reel (Ash)
12
13
14
15
16
17
18
Tech Reel (Ash)
19
20
21
22
23
24
25
Tech Reel (Ash)
26
27
28
29
30
31
June 2027
Theme

Beat The Tax Man

Messaging

EOFY focus — help clients get ahead before 30 June.


What Clients Get

  • EOFY strategy / tips content

📌 Notes

  • EOFY urgency drives this month — deadline 30 Jun
  • Sky blue / teal month visual tone
  • Tay noted on Sun 27 Jun (from May bleed)
  • Mirrors July messaging ("your tax returns are sorted") — nice full-circle FY story

Content Calendar — June 2027

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
Tech Reel (Ash)
2
3
4
5
6
7
8
Tech Reel (Ash)
9
10
11
12
13
14
15
Tech Reel (Ash)
16
17
18
19
20
21
22
Tech Reel (Ash)
23
24
25
26
27
28
29
Tech Reel (Ash)
30
EOFY!